#Entrepreneurship

What Tourism Industry Recovery Plan 2022 Offers

Mohamad Danial bin Ab Khalil
by Mohamad Danial bin Ab Khalil
May 19, 2022 at 7:07 AM

The Tourism, Arts and Culture Ministry (Motac) recently unveiled the second version of the Tourism Recovery Plan 2022, which encourages Malaysians to travel domestically by offering discounts, vouchers, and rebates. This is a follow-up to the Economic Stimulus Package (PRE 1.0) launched in 2021.

According to Motac Minister Datuk Seri Nancy Shukri, the PRE 1.0 campaign last year saw a total of 26 collaborations implemented involving the redemption of programme vouchers, discounts, and rebates, as well as selected special-interest products for the tourism sector's revitalisation.

Furthermore, ten media partnerships have been established to publish articles for tourism promotion activities, as well as advertising and video production through print, electronic, and digital media.

She said that overall, Malaysians redeemed 238,908 vouchers over the promotion period. 

 

More about the 2022 Tourism Recovery Plan

The 2022 Tourism Recovery Plan kicked off on April 29, 2022, and it focuses on two clusters: 

  • The Tourism Association Cluster, and

  • the Land Transport Cluster.

However, the ministry will gradually expand this strategy to include Air and Accommodation Clusters and Special Interest Tourism Clusters for scuba diving, lodges, shopping, and theme parks segments.

Malaysia Airlines Bhd, Capital A Bhd (AirAsia), Firefly, Batik Air Malaysia (Malindo Air), and MASwings Sdn Bhd would all work together to accommodate the people of Sabah and Sarawak.

Furthermore, MOTAC will implement cooperation under PRE 2.0 with the support of other industry players such as:

  • The Malaysia Association of Tour and Travel Agents, 

  • Malaysian Hotel Association, 

  • Hotel Owners Association Malaysia, 

  • Malaysian Budget & Business Hotel Association,

  • Hotel Seri Malaysia, 

  • Malaysian Scuba Divers Association, 

  • Kampungstay and Homestay Association Malaysia, 

  • Association Malaysian Complex Management, and 

  • The Park Association Malaysian Family Entertainment Theme and Centre.

According to Nancy, Motac hopes to achieve its goal of improving domestic tourism by 50% by 2020 and by 100% by 2022. 

 

Land transportation cluster

For the land transportation cluster, Motac has formed a strategic partnership with KLIA Express and Keretapi Tanah Melayu Bhd through Tourism Malaysia (KTMB).

From April 29 to November 30, 2022, a total of 24,875 users would be able to enjoy an RM10 discount when purchasing a departure ticket or return ticket (one way only) from KL Sentral to KLIA/klia2 or vice versa through KLIA Express.

Meanwhile, thanks to KTMB's collaboration, a total of 39,800 Malaysians have the chance to enjoy an RM15 fare for every trip, provided the ticket purchase value is RM16 all across the state.

From April 29 to November 30, 2022, reservations can be made on a "first come, first served" basis via the KTMB mobile app or at counters and ticket machines.

 

Tourist destination packages

As part of the Tourism Association Cluster, Tourism Malaysia is collaborating with these organisations to offer various tourist destination packages on a domestic level:

  • The Malaysian Domestic Tourism Association, 

  • The Association of Bumiputera Tourism Operating Companies Malaysia,

  • The Malaysian Chinese Inbound Tourism Promotion Association,

  • The Malaysian Chinese Tourism Association, 

  • The Association of Malaysian Indian Travel and Tourism, and 

  • The Malaysian Chinese Tourism Association.

 

RM100 discount for travel packages

Malaysians can also enjoy an RM100 discount for one transaction to buy a travel package worth RM200 or higher from April 29 until October 31, 2022, for the trip duration until December 31, 2022.

This discount is only valid once per MyKad holder, and the purchase must be made through Shopee Pay.

These benefits are expected to be received by 14,925 users, with a total holiday package sales target of RM2.99 million.

 

Source: The Malaysian Reserve

 

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